Web Marketing Business Blogging Blogs

Panelists:
Andy Beal, Marketing Pilgrim
Vanessa Fox, Zillow.com
Aaron Wall, SEOBook.com
Stephan Spencer, Netconcepts

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Web users rely on community-contributed-content sites such as Wikipedia and Yahoo Answers. These sites enable you to communicate directly with an engaged audience. But contribute to the conversation with care. Too much spin and you’re credibility will be shot-and your brand damaged. You’ll come away from this session knowing how these influential sites work and how to participate constructively.

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It seems like Wikipedia shows up in the first page of results in Google for just about every search imaginable. Wikipedia’s position as a top authority site is undisputed. Having a presence in Wikipedia has never been so important as it is now, despite the fact that external links in Wikipedia no longer pass PageRank. And it’s never been so dangerous to make self-interested edits to Wikipedia as it is today, particularly with the advent of such wikisleuthing tools as the Wikiscanner.

Is there a place in Wikipedia for you? Can you protect your interests within Wikipedia in a way that is appropriate and minimizes the risk of a backlash — now and in the future? Want to know the best ways to interact with the service? Want to learn some valuable lessons from a few Wikipedia marketing successes and failures? Then this session is for you!

Moderator:
Stephan Spencer, Founder and President, Netconcepts

Speakers:
Neil Patel, CTO, Advantage Consulting Services
Jonathan Hochman, Founder/President, JE Hochman & Associates
Don Steele, Director of Enterprise Marketing, Comedy Central

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In this article written by Kate DeBevois for Target Marketing, she talks about the success of Netconcepts’ client Steve Spangler. She writes, “Steve Spangler, famous for creating a 30-foot geyser of Diet Coke by dropping Mentos into a soda bottle, not only has mastered the art of science, but also the art of blogging to optimize natural search results and increase Web sales.” Read more about how Netconcepts helped Mr. Spangler achieve success in this case study article about Steve Spangler Science.

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Colorado science teacher, marketing guru, and Netconcepts’ GravityMarket client, Steve Spangler sits down with Simona Covel, reporter for the Wall Street Journal to discuss his blog’s successful impact on his business.

In this interview, Steve discusses how Netconcepts has helped him over-achieve his business goals by rebuilding his original ecommerce site and later creating a powerful blog to fuel his viral online success.

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In this article Stephan Spencer, President and Founder of Netconcepts, writes about the most, common mistakes that bloggers make, and what to do about them. From title tag optimization to keyword URLs, you’ll want to read this article to optimize your personal or business blog to help your blog increase its search visibility.

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Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

Speakers:
Greg Jarboe, President and Co-Founder, SEO-PR
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Strategic Partner Development, Google
Doug Hay, Principal & CEO, Expansion Plus Inc.

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Sometimes Google’s announcements get lost in the shuffle. “Google today introduced a new experimental feature in their News - they’ve added story participant comments into their listings of stories.” In this article, Chris Smith talks about his thoughts and reactions to Google’s decision to allow comments on their news, and how it relates to other companies. Read more about Chris’ thoughts in the article here, and learn how comment-enabling might benefit your company.

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Michael Fitzgerald focuses on the popularity of Steve Spangler’s blog in this article written for Inc.com. Learn more about how Steve Spangler turned boring content and bad publicity into an overnight “organic” success with the advice of Stephan Spencer, Founder and President of Netconcepts.

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Search engine marketing

• Making your site “search engine friendly”
• “Pay-per-click” search advertising
• Benchmarking, competitive intelligence and ROI analysis
• Trends in contextual, behavioral and local advertising

Creating a buzz — viral marketing

• Blogs, RSS feeds, forums, wikis and more
• Harness “word of mouse” to enhance your brand
• Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Stephan Spencer, Founder and President, Netconcepts

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